PRIVACY POLICY

Effective Date: 01.01.2023
Last Updated: 01.01.2026

1. Introduction

LVB Jewelry (“LVB”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us globally.

This policy is designed to comply with major international data protection laws, including but not limited to:

  • EU General Data Protection Regulation (GDPR)

  • UK GDPR

  • California Consumer Privacy Act (CCPA/CPRA)

  • Personal Data Protection laws in Asia-Pacific regions

  • Other applicable international privacy regulations

By using our website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal data:

A. Information You Provide Directly

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Company name (for B2B clients)

  • Payment details (processed securely via third-party providers)

  • Custom jewelry design requests

B. Automatically Collected Information

  • IP address

  • Browser type

  • Device information

  • Website usage data

  • Cookies and tracking technologies

C. Marketing & Communication Data

  • Newsletter subscriptions

  • Advertising engagement data

  • Social media interactions

3. How We Use Your Information

We use your data to:

  • Process and fulfill orders

  • Provide customer support

  • Manufacture custom jewelry

  • Improve website performance

  • Send marketing communications (with consent)

  • Comply with legal obligations

  • Prevent fraud and protect business security

4. Legal Basis for Processing (GDPR)

Where applicable under GDPR, we process data based on:

  • Contractual necessity

  • Legal obligations

  • Legitimate business interests

  • Your consent

You may withdraw consent at any time.

5. Cookies & Tracking Technologies

Our website (hosted on Squarespace) uses cookies and similar technologies to:

  • Improve site functionality

  • Analyze traffic

  • Support marketing and advertising

You can manage cookie preferences through your browser settings.

6. Sharing of Information

We do not sell personal data.

We may share information with:

  • Payment processors

  • Shipping partners

  • Manufacturing partners

  • Marketing service providers

  • Legal authorities if required

All third parties are required to maintain confidentiality and data security.

7. International Data Transfers

As a global jewelry retailer and manufacturer, your data may be transferred and processed outside your country of residence.

We implement appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • Secure encrypted systems

  • Data Processing Agreements

8. Data Retention

We retain personal data only as long as necessary for:

  • Order fulfillment

  • Legal compliance

  • Accounting and tax obligations

  • Business operations

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion (“Right to be Forgotten”)

  • Restrict or object to processing

  • Data portability

  • Opt out of marketing communications

  • Opt out of sale/sharing under CCPA

To exercise these rights, contact us at:
Email: [Insert Contact Email]

10. Data Security

We implement industry-standard technical and organizational security measures including:

  • SSL encryption

  • Secure payment gateways

  • Limited internal data access

  • Regular security monitoring

However, no online transmission is 100% secure.

11. Children’s Privacy

Our services are not directed to individuals under 18 years old.
We do not knowingly collect data from children.

12. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised effective date.

14. Contact Information

LVB Jewelry
CÔNG TY VÀNG BẠC ĐÁ QUÝ LVB
ADDRESS: 645, Highway 13, Hiep Binh, Ho Chi Minh, Vietnam
Email: business@thelvbj.com
Phone: 0084 915 8989 88